"A haven for harrassed mums and dads, there's a TV and play area in the kids shop to keep grumpy little ones entertained for a while. While mini me is being appeased, grown ups can browse through the seriously cute clothing for 0-14 year olds. Girls and boys are bound to be happy with the choice on offer at Altered Egos - and if they're happy, you're happy! Diesel screams cool while Timberland does what it says on the box and offers a stylish 'outdoor' alternative for boys. Kenzo is divine for girls with pink the order of the day every step of the way! These alongside DKNY, the indie-style Ted Baker and rock solid French Connection Altered Ego Kids can't help but make you smile."